![]() Among those who are assigned a political category by the site, 73% say the platform’s categorization of their politics is very or somewhat accurate, while 27% say it describes them not very or not at all accurately. When it comes to politics, about half of Facebook users (51%) are assigned a political “affinity” by the site. At the same time, the findings show that portions of users think Facebook’s listings for them are not on the mark. In both cases, more Facebook users say the site’s categorization of them is accurate than say it is inaccurate. The survey also asked targeted questions about two of the specific listings that are part of Facebook’s classification system: users’ political leanings, and their racial and ethnic “affinities.” And once shown how the platform classifies their interests, roughly half of Facebook users (51%) say they are not comfortable that the company created such a list. A majority of users (59%) say these categories reflect their real-life interests, while 27% say they are not very or not at all accurate in describing them. When directed to the “ad preferences” page, the large majority of Facebook users (88%) found that the site had generated some material for them. 1 Overall, however, 74% of Facebook users say they did not know that this list of their traits and interests existed until they were directed to their page as part of this study. Facebook makes it relatively easy for users to find out how the site’s algorithm has categorized their interests via a “ Your ad preferences” page.
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